I hate to admit it, but Americans have a pretty bad reputation of being overweight and lazy. In 2014 over 27% of us classified as obese, and it doesn’t show any signs of improvement. But despite (or maybe as a reaction against) this national ailment, a strong slice of us are becoming more health-conscious than ever before. The American fitness industry is worth $24 billion yet traditional gym memberships are declining as we find alternative ways to stay active, healthy, and motivated. In many ways our newfound obsession…